A DIRECTION WORTH BUILDING

Give your next venture a clear beginning.

Shape the problem, the audience and the first useful experiment.

INTERACTIVE CONCEPTIllustrative venture planning. No investment recommendation, financial projection or submitted application.

01 / YOUR STARTING POINT

Find the shape of the opportunity.

A clear venture brief can start with three things: a real problem, a specific audience and a useful test.

Your audience, problem and first idea

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02 / A CONSIDERED NEXT STEP

Solve one problem exceptionally well.

Start narrow enough to learn, while leaving room for the business to grow.

01
Define the audience
Name a specific group and the situation in which the problem occurs.
02
Understand the current approach
Describe how they solve it today and the cost of that workaround in their own words.
03
Test the smallest improvement
Build a simple demonstration and ask people to complete a real task. Watch before you explain.

Read or copy the full brief

Naventra · Concept exploration

Solve one problem exceptionally well.
Start narrow enough to learn, while leaving room for the business to grow.

1. Define the audience
Name a specific group and the situation in which the problem occurs.

2. Understand the current approach
Describe how they solve it today and the cost of that workaround in their own words.

3. Test the smallest improvement
Build a simple demonstration and ask people to complete a real task. Watch before you explain.

Illustrative venture planning. No investment recommendation, financial projection or submitted application.